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3 Traditional Marketing and PR Initiatives That Still Work
With the advent of social channels, virtual workplaces and mobile customers, traditional marketing initiatives can sometimes seem stale or irrelevant. But the truth of the matter is that the best...
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The Power of Small Business Partnerships
Too many small businesses owners have an “us against the world” mentality. They stay in their own bubble, focus on their closest competition, and work every day to be better than the competition. But...
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The Secret to Success Rests in the Minds of Your Customer
In order to create an effective marketing strategy you must first define what truly sets your business apart. Without your one defining core difference, you’ll be forced to compete on price alone, and...
View ArticleSummer Selling: 5 Marketing Ideas to Keep It Sizzling
Ah, the lazy, hazy days of summer. They’re here, and while children around the nation are excited, business owners often dread the slowdown that accompanies the season. For some, like resort wear...
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Four Tips to Breathe New Life Into Your Small Business Before The Year’s End
It’s hard to believe we’re already halfway through the year. It seems like yesterday the snow was flying here in New England, and believe it or not, the last of it just melted! Although it might seem...
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The Time Strapped Marketer’s Guide to Content Creation
You have been told over and over about the importance of content marketing. If you want to get eyes on your site, you have to build content… and lots of it. You are a small business, though. How are...
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Facebook Advertising Playbook for Small Businesses
These days, businesses everywhere are turning to Facebook as an important platform for reaching and engaging prospects and clients alike. As a user, you can spend hours cycling through your friends’...
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Where Does Print Fit in Today’s Marketing Mix?
Does print still have a role in today’s world of digital media? The answer is a resounding YES! In fact, when print and digital tactics are used together at the right stages the result can be much...
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Why You Should Consider Hiring a Professional Marketer
The most successful businesses today use a mix of traditional marketing tools and digital marketing technologies to reach a larger audience and grow their market share. Unfortunately, effective digital...
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Keeping your Small Business Social Media Marketing Small
There’s a trend these days, and it’s all about narrowing down your focus to doing the things that only you are very good at. In business, it looks like ensuring that your products and services are...
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